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![]() Cine şi cu ce participă la Cannes?În lupta pentru un Leu la Cannes, România are 43 de lucrări înscrise (ce provin de la 13 agenţii autohtone), faţă de cele 2300 de lucrări din Brazilia.de Anca Rancea
La această ediţie a festivalului de la Cannes, asistăm la o creştere surprinzătoare a numărului de entry-uri din România, în 2007 fiind de 4 ori mai multe înscrieri decât în 2006, deşi încă nu ne putem compara cu Brazilia, spre exemplu.
"E foarte adevărat că pâna la cele 2300 de lucrări braziliene mai avem, dar e limpede ca nu mai exista drum de întoarcere. Şi vestea acestui potenţial e cea mai frumoasă dintre toate. O altă veste bună este că agenţiile româneşti au descoperit şi cultivat noi categorii, chiar dacă tradiţionalele print şi film au rămas dominante, la capitolul înscrieri. Însă, am observat un dezinteres surprinzător pentru zona de cyber şi de campanii integrate, deşi local, am avut în ultimul an nişte demonstraţii spectaculoase în aceste categorii", a declarat Teodora Migdalovici, ambasadorul festivalului în România. Iată şi care este lista completă a înscrierilor româneşti în festival: Category: Direct Lions Agency: CREATE DIRECT Bucharest Title: The Green Check Advertiser: Microsoft Romania Product: Microsoft Small Business Server 2003 R2 Agency: DDB BUCHAREST Title: Frisbee Pizza Advertiser: Ganotti Protocol Service Product: Pizza Delivery Agency: McCANN ERICKSON Bucharest Title: Board Responsibly Advertiser: Coca-Cola Romania Product: Sprite Agency: PROXIMITY BUCHAREST Title: Minor Report Advertiser: Save The Children Product: Tree Auction Fundraiser Category: Film Entries Agency: COHN&JANSEN ASHLEY & HOLMES Bucharest Title: Share the fun Advertiser: Cosmote Romania Product: Multimedia messaging Production Company: Tandem Film Bucharest Agency: GMP ADVERTISING BUCHAREST Title: Pig Advertiser: DTH Television Grup Product: Boom Comedy TV Channel Production Company: Tandem Film Bucharest Agency: GREY WORLDWIDE ROMANIA Bucharest Title: Identity Advertiser: Romtelecom Product: Clicknet Broadband Internet Service Provider Production Company: Castel Film Bucharest Agency: McCANN ERICKSON Bucharest Title: Pipe Advertiser: MTV Romania Product: Television Channel Production company: Multimedia Est Bucharest Agency: NEXT ADVERTISING Bucharest Title: Gerovital Advertiser: Farmec Product: Gerovital H3 Skin Cream Production company: Tandem Film Bucharest Agency: NEXT ADVERTISING Bucharest Title: Tree Advertiser: Greenpeace Romania Product: Recycling Awareness Campaign Production company: Tandem Film Bucharest Category: Media Lions Agency: GRAFFITI BBDO Bucharest Title: Real Estate Ads Advertiser: SC Dacia Automobile Product: Dacia Logan Van Agency: LEO BURNETT & TARGET Bucharest Title: The Display Advertiser: The Natural History Museum Product: The Antipa Museum Agency: STARCOM MEDIA Bucharest Title: 1 in 8 Women Advertiser: Avon Product: Breast Cancer Awareness Agency: STARCOM MEDIA Bucharest Title: 1 in 8 Women Advertiser: Avon Cosmetics Romania Product: Breast Cancer Campaign Agency: STARCOM MEDIA Bucharest Title: Smooth Advertiser: Automotive Trading Services Product: Citroen C5 Agency: STARCOM MEDIA Bucharest Title: 1 in 8 Women Advertiser: Avon Cosmetics Romania Product: Breast Cancer Crusade Agency: UNIVERSAL MCCANN Bucharest Title: Red Advertiser: Vodafone Product: Telephone Network Provider Category: Outdoor Entries Agency: GMP ADVERTISING Bucharest Title: Map Advertiser: The Romanian Society for Alzheimers Product: Alzheimers Awareness Agency: GMP ADVERTISING Bucharest Title:Zoo Advertiser: UCPR Product: Campaign for safe chicken consumption Agency: GMP ADVERTISING Bucharest Title:Circus Advertiser: UCPR Product: Campaign for safe chicken consumption Agency: LEO BURNETT & TARGET Bucharest Title: Bed Sheets Advertiser: Interbrew Romania Product: Bergenbier beer Agency: SAATCHI & SAATCHI ROMANIA Bucharest Title: Ideas Ball Pen Advertiser: Saatchi & Saatchi Product: Advertising Agency Category: Press Entries Agency: GMP ADVERTISING Bucharest Title: Note Advertiser: S.C. Carpalat Product: Milk Agency: GRAFFITI BBDO Bucharest Title: JFK Advertiser: SC Pro Historia Product: History Files Magazine Agency: GRAFFITI BBDO Bucharest Title: Iwojima Advertiser: SC Pro Historia Product: History Files Magazine Agency: GRAFFITI BBDO Bucharest Title: Tien An Men Advertiser: SC Pro Historia Product: History Files Magazine Agency: GREY WORLDWIDE ROMANIA Bucharest Title: Drop Advertiser: Procter & Gamble Product: Fairy Washing Up Liquid Agency: LEO BURNETT & TARGET Bucharest Title: Hell Advertiser: CSC Pharmaceutics Product: Aulin Pain Relief Tablets Agency: LEO BURNETT & TARGET Bucharest Title: Disc Advertiser: Sales Machine International Product: Colour Stationery Agency: LEO BURNETT & TARGET Bucharest Title: Rabbit Advertiser: Innovet Product: Eukanuba Dog Food Agency: LEO BURNETT & TARGET Bucharest Title: Buttons Advertiser: Catalin Product: Catalin Restaurant Agency: LEO BURNETT & TARGET Bucharest Title: Chairs Advertiser: Catalin Product: Catalin Restaurant Agency: LEO BURNETT & TARGET Bucharest Title: Sweden Advertiser: Western Union Product: Money Transfer Agency: LEO BURNETT & TARGET Bucharest Title: India Advertiser: Western Union Product: Money Transfer Agency: McCANN ERICKSON Bucharest Title: Jane Advertiser: Nestle Product: Ready Made Soups Agency: McCANN ERICKSON Bucharest Title: Mount Rushmore Advertiser: Nestle Product: Ready Made Soups Agency: McCANN ERICKSON Bucharest Title: Godmother Advertiser: Nestle Product: Ready Made Soups Agency: TBWA/MERLIN Bucharest Title: Death Waiting Advertiser: Sony Playstation Product: PS2 Agency: TBWA/MERLIN Bucharest Title: Rocker Advertiser: The Red Cross Product: Fundraising for Flood Victims Category: Radio Lions Agency: McCANN ERICKSON Bucharest Title: Marilyn Advertiser: Nestle Product: Ready Made Soups Agency: McCANN ERICKSON Bucharest Title: Churchill Advertiser: Nestle Product: Ready Made Soups
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