Gina Zgubea is leading the digital actions and projects for Sphera, the largest group in the food-service industry in Romania. With 16 years of experience in communications and a solid background in digital development & online advertising on both sides – agencies and in-house marketing teams – Gina coordinates integrated & digitally-led campaigns for KFC, Pizza Hut & Taco Bell.

Sphera Franchise Group is the largest group in the food service industry in Romania, owning the companies that operate in a franchise system the KFC, Pizza Hut and Taco Bell brands in Romania and KFC in Chisinau, Republic of Moldova, and in certain areas in Italy. The group owns over 175 restaurants in the three markets and employs almost 5,000 people.